Bridging the Future
Bridging the Future
WebsitesClient project
Website for a UK education charity, built in Astro, then tuned for speed and search so students, volunteers and donors can find it.
- Astro
- Performance
- SEO
- Accessibility
Website Speed & SEO Optimisation
Slow, hard-to-find websites made fast and search-friendly: Core Web Vitals, a 95+ PageSpeed target, technical SEO and structured data for Google and AI search.
What this service solves
A slow website costs enquiries before anyone reads a word. Google measures loading, stability and responsiveness as Core Web Vitals, and visitors on phones are the first to give up on a page that takes too long.
I find what is slowing your site down and fix it: heavy images, render-blocking scripts, plugin bloat and layout shifts. At the same time I put the technical SEO in place (clean structure, metadata, structured data and sitemaps) so search engines and AI assistants can understand and cite your pages.
Problems I fix
What usually goes wrong, and what I do about it.
Problem: Pages take several seconds to show anything on a phone.
Solution: Images, fonts and scripts reorganised so the main content loads first.
Problem: The layout jumps around while the page loads.
Solution: Space reserved for images, embeds and fonts, so nothing shifts.
Problem: Plugins and tracking scripts slow every page.
Solution: Each script reviewed: removed, deferred or loaded only where it is needed.
Problem: Google indexes the site but rarely shows it.
Solution: Clean headings, metadata, internal links, structured data and a sitemap.
What's included
- Speed and Core Web Vitals audit
- Image optimisation (AVIF/WebP, responsive sizes)
- Script, font and CSS optimisation
- Caching and hosting recommendations
- Layout shift fixes
- Technical SEO audit and fixes
- Metadata, headings and internal links
- Schema / structured data
- XML sitemap, robots.txt and llms.txt
- Google Search Console setup
Speed standards
The targets every page is built and tested against, using Google’s own thresholds.
- Lighthouse performance
- 95+
- Mobile score target, tested before launch
- Largest Contentful Paint
- Under 2.5 s
- Google’s “good” threshold for main content loading
- Cumulative Layout Shift
- Under 0.1
- Google’s “good” threshold for visual stability
- Interaction to Next Paint
- Under 200 ms
- Google’s “good” threshold for responsiveness
A good fit for
- Websites that score in the red or orange on PageSpeed Insights
- Businesses whose site gets little traffic from Google
- Owners preparing a site for AI search (ChatGPT, Perplexity, Google AI Overviews)
How we'll work
Measure
PageSpeed Insights, Lighthouse and Search Console data for your key pages, on mobile first.
Prioritise
A short list of the fixes with the biggest effect, in the order they should be done.
Fix
Images, scripts, fonts, caching, layout shifts and the technical SEO issues found.
Re-test and report
Before-and-after measurements for each page, and notes to keep the site fast.
What you get at handover
- Speed and SEO audit with a prioritised fix list
- Implemented fixes on your site
- Before-and-after PageSpeed and Core Web Vitals report
- Structured data, sitemap, robots.txt and llms.txt
- Notes on keeping the site fast after changes
Tools and platforms
- PageSpeed Insights
- Lighthouse
- Google Search Console
- Schema.org
- WordPress caching
- Astro
- Cloudflare
Your accounts, domain and hosting stay in your name; I work through access you can remove at any time.
Ways to work together
Every option is quoted at a fixed price for the agreed scope.
Speed audit
A measured report with a prioritised list of fixes you can hand to any developer.
Ask about thisAudit and fix
The audit, plus the fixes implemented and re-tested on your site.
Ask about thisOngoing monitoring
Monthly checks so new content and plugins do not undo the work.
Ask about this
Good to know
- Scores depend partly on hosting and on third-party scripts you choose to keep, such as chat widgets, booking embeds and ad tags. I explain the trade-off for each one.
- Lighthouse scores vary slightly between runs and devices; I report the median of several mobile tests.
- Rankings depend on many factors beyond speed. Technical SEO removes the barriers; content and links do the rest.
Related projects
What clients say
Fakeha did a great job improving our website and strengthening its overall online presence. Her attention to detail, understanding of SEO, and focus on website performance made the process smooth and professional. We appreciate her dedication and the quality of her work.
Safe KhanBridging the Future Fakeha helped us improve our website and gave attention to both performance and SEO. She communicates professionally, understands the technical side of digital marketing, and focuses on practical improvements that support our online growth.
Waqar KhanHexa Certifications Working with Fakeha has been a positive experience. She understands the importance of having a fast, well-structured, and search-engine-friendly website. Her professional approach and commitment to improving our online presence have been valuable to our business.
GuillermoBridging the Future
Speed & SEO questions
95 or more on mobile is the target I work to. Whether an existing site can reach it depends on its platform, hosting and the third-party scripts it must keep. The audit tells you what is realistic before any fixes start.
Core Web Vitals are one of the signals Google uses, and faster pages keep more visitors. Speed alone will not outrank stronger content, but it removes a real disadvantage.
Yes. Most speed work is on WordPress: image optimisation, caching, removing unused plugins and scripts, and fixing theme or builder bloat.
llms.txt is a plain-text summary of your site for AI assistants. It is quick to add and helps tools like ChatGPT and Perplexity describe your business accurately.
With PageSpeed Insights and Lighthouse on mobile for each key page, before and after the work, plus Search Console data over the following weeks.
Have a project in mind?
Let's discuss your goals and build a digital solution that fits your business.
- Tell me what you need — rough ideas are fine.
- I reply by email with questions or a proposal.
- Scope, price and timeline are agreed before work starts.
Prefer to reach me directly?
Let me know about you.
Thank you — your inquiry has been sent.
I'll read it and reply by email, usually within two working days.